Speculation with the Term ‘Museum’ in the Names of Consumer Infrastructure Entities and on the Pages of the Periodical Press

The purpose of the article is to outline current problems in modern museum studies regarding negative impact on public perception activities manipulation term ‘museum’ names consumer infrastructure and periodicals. Research methodology. General scientific research methods were used, particular historical, method analysis, typological, analogies, generalization. Scientific novelty. state degree speculation with elements are determined. It revealed that such a phenomenon did not originate 21st century but has existed since pre-Soviet times. determined why process so popular Ukraine abroad. Conclusions. reflects position authors use institutions – cafes, restaurants; usually carried out order authority museums attract new customers consumers. Today it decorate catering establishments cafes using antiques without investing special concept or design. A proposal was made amend legislation legal entities.